Author archive for Event Marketer
Endorsement Deals: Johnnie Walker Strides With Golfer Jim Furyk
Diageo’s Johnnie Walker brand has teamed up with PGA player Jim Furyk currently ranked No. 2 in the world to promote the blended Scotch whiskey brand for three years. Financial terms of the agreement were not disclosed. The iconic ‘striding man’ logo as well as Johnnie Walker Apparel Collection branding will appear on the back yoke...
Activation: WaMu Offers Customers Special Perks At Sponsored Venues
WaMu is the latest in a line of banking companies—including Bank of America and American Express—to offer its customers special event-related perks with the simple flash of a card.
Grassroots: Smart USA Introduces Two-seater Cars To American Drivers
The smart fortwo car (check out smartusa.com for a visual of the diminutive two-seater) is making its U.S. debut in U.S. car marketing style: by getting as many butts in seats as possible. But unlike the big auto campaigns smart is skipping the SUV-sized advertising blitz and is instead going grassroots.
Event Programs: Dell Scavenger Hunt Promotes Inspiron Laptops
Dell’s Urban Challenge which took place July 21 in nine cities offered a colorful take on the traditional scavenger hunt. The effort promoted the new Inspiron 1521 notebook computer which comes in eight colors.