Author archive for Event Marketer
Grassroots: Scholastic Taps Into Harry Potter Mania With Bus Tour
To promote the last installment in the Harry Potter book series Harry Potter and the Deathly Hallows Scholastic is sending a purple double-decker (painted like a triple-decker) bus to libraries across the country. The Harry Potter Knight Bus tour based on the fictional Knight Bus from the third book Harry Potter and the Prisoner of...
Media Stunts: WE tv’s Bridezillas Whip Up A Media Frenzy In Times Square
The WE network’s cake-covered brides are back baby. And this time they’re madder—and hungrier—than ever. To recap the network generated buzz for reality show “Bridezillas” in 2005 with a find-the-cash-in-the-cake stunt (brides fought tooth and manicured nail through a 15-foot three-tiered cake for a shot at $25 000) and in 2006 by challenging women with...
Sponsorships: Valspar Builds Awareness with US Open Tie
Paint and coatings manufacturer Valspar is hoping to create some visibility for its new consumer paint brand as a sponsor of the United States Tennis Association’s 2007 US Open.
Multiculti Marketing: Allstate’s Relationship With NASCAR Program Evolves
Allstate is expanding its involvement in NASCAR’s Drive for Diversity effort. This is its third year supporting the program which seeks to develop minority and female drivers and crew members. and this time around it plans to leverage its other NASCAR activities to support it. Among the changes to the program? Allstate is sponsoring driver Jesus...