Author archive for Event Marketer
Getting Past Gatekeepers at Four Big Colleges
Every university has a different process for approving and scheduling brands’ on-campus events. Some it seems are microfocused on every last detail while others appear to let just about anything go.
Measuring Success at Internal Events
Some events like sales-based programs or sampling-focused initiatives are easier to measure than others. But it can be particularly difficult to determine the ROI of an internal event or initiative where the objective is often delivering a message or product knowledge. But just because it’s tricky doesn’t mean it’s impossible. In fact some of the...
Guerrilla Marketing 101 for B-to-B Marketers
Guerrilla marketing has long been a successful b-to-c tactic for marketers wanting to get their message across in a unique and exciting way. But don’t assume that all the fun is for consumers. The same aspects of guerrilla that make it such a success with consumers translate in b-to-b as well. Four tips for making...
Event Tours: Mondavi Takes Winery Experience On The Road
Robert Mondavi Private Selection is bringing the California wine country experience to cities across the country with a tour designed to educate consumers both about wine in general and Mondavi products specifically.