Author archive for Event Marketer

January 28, 2010

Trade Shows: E3 Announces Major Revamp

Trade Shows: E3 Announces Major RevampIt’s another major sign of the industry’s evolution from massive one-off trade show exhibits to integrated event initiatives. The Entertainment Software Association owners of the evergreen videogame show E3Expo last week announced a major overhaul to the event.Organizers said that starting next year the event will move away from the...

read more

January 28, 2010

Mobile Vehicles: Nike Hits Action Sports Events With Pimped-out Eagle

Mobile Vehicles: Nike Hits Action Sports Events With Pimped-out EagleNike’s 6.0 action-shoe brand is hitting surfing and skateboarding events this summer with a vintage AMC Eagle that’s pimped out especially for the action sports crowd. The vehicle features an 80s-esque brown and tan paint scheme and three axles and six wheels with 31-inch tires. But...

read more

January 28, 2010

Tactics: Melitta Arranges Campus Sampling Through Residential Life Offices

Tactics: Melitta Arranges Campus Sampling Through Residential Life OfficesMelitta USA is staking out college dorm rooms to build preference among the next generation of caffeine junkies. The company is seeding 36 college campuses—all in the Northeast—with a total of 300 000 coffee makers. On most campuses the units will be placed inside residence hall rooms;...

read more

January 28, 2010

Activation: Maxell Leverages Its First X Games

Activation: Maxell Leverages Its First X GamesMaxell has made its first-year sponsorship of the X Games held last weekend in Los Angeles part of a multimedia campaign to reintroduce the brand’s iconic “blow away guy.”One key goal was generating “brand awareness with a group of young people who were not even alive when the image...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2025 Access Intelligence, LLC – All Rights Reserved. |