Author archive for Event Marketer
Alltel Gives Friends And Fans A Shot At MVP
Alltel’s My Circle First And Ten sweepstakes gives one fan from each of 16 collegiate and professional football teams a shot at winning $100 000. One randomly chosen competitor gets to take the field along with his or her “ten” (the people they call for free based on Alltel’s signature cellular plan) to complete a...
Stunts: Speight’s Sets Sail To London To Deliver Beer To Mates
Kiwis (that’s slang for New Zealanders) love their Speight’s Gold Medal Ale. So when an ex-pat named Tim Ellingham lamented to the beer maker that he couldn’t get his favorite lager in London the brand decided to ship it to him—in a custom-built fully operational Speight’s brew pub riding atop a cargo ship. It’s the...
Activation: Qwest Brings Human Calculator To Omaha Fest
Qwest is hoping to attract consumers to its presence at Omaha’s Ak-Sar-Ben’s River City Roundup this weekend with the help of an unlikely talent—a mathematical mastermind.Scott Flansburg—a.k.a. the Fastest Human Calculator—will be on site with Qwest to show off his stuff to event attendees namely calculating complex math problems in his head faster than a...
Integrated Marketing: Samsung Targets Indie Filmmakers Fans With Landmark Partnership
Samsung Electronics America is launching a program aimed at connecting with indie movie fans and filmmakers on a variety of levels.Based on the platform True Vision Should Lose Nothing in Translation Samsung is partnering with Landmark theaters to connect with consumers. One example? Samsung is launching a competition for up and coming filmmakers whose films...