Author archive for Event Marketer
Retailtainment: 7-Eleven Transforms Stores To Leverage Simpsons Movie Tie
In a move the company is calling reverse product placement 7-Eleven has given extreme makeovers to 12 of its stores in the U.S. and Canada to make them resemble the fictional Kwik-E-Marts made popular by “The Simpsons” animated TV series. The one-month co-promotion with Twentieth Century Fox leads up to the July 27 “The Simpsons...
Event Programs: Geico Brings Spring Break Activation To Chicago
Geico this month took its recent spring break activation—which centered around a gaming zone that gave students the chance to play the Nintendo Wii and the Xbox 360—to Chicago where it used the same approach to target consumers in the 18-34 demographic. The company is focusing on Chicago because it recently lowered rates in Illinois. The...
Sports Marketing: Dale Earnhardt Jr. To Endorse New Adidas Clothing Line
At next February’s Daytona 500 Dale Earnhardt Jr. will be wearing a new set of racing stripes. Three to be exact. Earnhardt Jr. last week announced a multiyear partnership with adidas which will include a line of Dale Jr. racing footwear apparel and accessories including his own racing suit and footwear plus a line of...
Endorsement Deals: Johnnie Walker Strides With Golfer Jim Furyk
Diageo’s Johnnie Walker brand has teamed up with PGA player Jim Furyk currently ranked No. 2 in the world to promote the blended Scotch whiskey brand for three years. Financial terms of the agreement were not disclosed. The iconic ‘striding man’ logo as well as Johnnie Walker Apparel Collection branding will appear on the back yoke...