Author archive for Event Marketer
Event Programs: Dell Scavenger Hunt Promotes Inspiron Laptops
Dell’s Urban Challenge which took place July 21 in nine cities offered a colorful take on the traditional scavenger hunt. The effort promoted the new Inspiron 1521 notebook computer which comes in eight colors.
Activation: WaMu Offers Customers Special Perks At Sponsored Venues
WaMu is the latest in a line of banking companies—including Bank of America and American Express—to offer its customers special event-related perks with the simple flash of a card.
Grassroots: Smart USA Introduces Two-seater Cars To American Drivers
The smart fortwo car (check out smartusa.com for a visual of the diminutive two-seater) is making its U.S. debut in U.S. car marketing style: by getting as many butts in seats as possible. But unlike the big auto campaigns smart is skipping the SUV-sized advertising blitz and is instead going grassroots.
Youth Marketing: Bandai Characters Hit The Road For Summer Job Tour
Three characters from Tamagotchi the virtual pet tech toy brand are hitting the road this summer in search of real-life summer jobs.