Author archive for Event Marketer
Event Programs: Canon Uses U.S. Open To Showcase New Technology
Canon plans to give New Yorkers a first-hand look at the new Face Detection Technology available on its PowerShot digital camera during the U.S. Open tennis tournament this year.
Integrated Marketing: Panasonic Invites Families To Live in High Definition
Television has always brought families together but Panasonic has a hunch that its HD products can do more than just draw slack-jawed sofa potatoes into the living room.According to a Panasonic-sponsored Harris Interactive survey 63 percent of parents would spend more money on technology if it increased family time. To test the theory (and to...
Custom Vehicles: Cintron Beverage Tricks Out HHRs
Cintron Beverage Group is putting a fleet of tricked out Chevy HHR Panel vans on the road to raise brand awareness of its year-old line of energy drinks. The black and silver vehicles feature customized visors and running boards as well as the Cintron logo and its slogan—An energy drink that tastes great!—in large graphics....
Activation: Lexus Targets Younger Demo With Virtual US Open
As part of its US Open sponsorship Lexus created a three-day virtual tennis tournament at New York City’s Rockefeller Center. Playing tennis on Nintendo’s Wii console participants vie to win the grand prize—a one-year lease on a Lexus IS F and tickets to the US Open finals.