Event Marketer

For two days last week USA Network reached out to morning commuters on the streets of New York City to promote the return of its series “The Starter Wife.” Brand ambassadors decked out in bright purple dresses worked the sidewalks and invited passersby to visit nearby branded Start Your Morning Right hot dog carts where they were offered free fresh coffee and branded biscotti along with tune-in cards.

Kiplinger’s Personal Finance magazine has launched Your Money Bus Tour a year-long coast-to-coast program traveling to 60 cities offering free financial advice from professional financial advisors. The National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation and TD Ameritrade are co-sponsors of the tour.

To introduce its new line of men’s khakis called True Khakis Nautica in mid-September hit city streets for three days in Atlanta Charlotte and Durham N.C. with its Nautica Fashion Coast Guard campaign. Starting on Sept.

Huggies has launched a month-long five-city tour that celebrates its 30th anniversary and the moms who support the brand. Called the Generation Huggies Program the tour officially debuted on Friday Oct. 3 at the Union Square Autumn festival in New York City. Celebrity mom Alison Sweeney of “The Biggest Loser” and “Days of Our Lives ” made an appearance on Oct. 4 and the tour made its way to three high-traffic locations reaching nearly one million people. The tour will make three-day stops in Chicago Dallas Orlando and Philadelphia.

To drive consumers to its newest store in Skokie IL L.L. Bean set up camp with events in nearby Chicago.

The Great Urban Outdoors events took place in the two weekends leading up to the grand opening of the new store. At the events the brand instructed consumers on camping and fly-fishing as an extension of its in-store outdoors education sessions.