Author archive for Event Marketer
Sampling: Smoothie King Embarks On First Tour
Smoothie King Franchises’ first-ever event tour is focusing on getting consumers to take a taste of the company’s beverages. The events revolve around a fully customized van—named the Orange KaBAM Van after a menu item—where the Smoothie King crew whips up its fruity concoctions. Hitting fairs festivals and sporting events the tour unfolds into a...
Sponsorships: ING Expands Its Marathon Empire To The Mile High City
ING announced last week that it will add the Denver Marathon to its expanding portfolio of marathon sponsorships. The multiyear deal also makes the company the title sponsor of the ING Marathon Relay a four-person relay “race-within-a-race ” to be held on Oct. 14 the same day as the marathon.
Budgets are on the Rise
Budgets are on the rise and event marketers are taking a strategic seat at the table. But how is the job market shaping up to respond?
Sponsorships: GM To Exit Olympics After Beijing
Looking to become “more flexible” and to “better differentiate” its brands GM will no longer sponsor the Olympics after the 2008 summer games in Beijing.