Author archive for Event Marketer
Pigskin Roundup: A Snapshot Of Three Fall Football Programs
Canon Allstate and Alltel are no rookies when it comes to football sponsorships so this year they’re kicking off a new season with updated activation elements that put fans in control.Canon’s Contests Connect Fans And PhotographersAllstate Tailgates To Boost Local TiesAlltel Gives Friends And Fans A Shot At MVP
Integrated Marketing: Samsung Targets Indie Filmmakers Fans With Landmark Partnership
Samsung Electronics America is launching a program aimed at connecting with indie movie fans and filmmakers on a variety of levels.Based on the platform True Vision Should Lose Nothing in Translation Samsung is partnering with Landmark theaters to connect with consumers. One example? Samsung is launching a competition for up and coming filmmakers whose films...
Targeting: MetLife Reaches Out To Women Via The Catwalk
As part of a commitment to reach more women MetLife last month launched MetLife Snoopy in Fashion a group designer fashion show during Mercedes-Benz Fashion Week in New York City. Designers including Heatherette Isaac Mizrahi Betsey Johnson Liz Claiborne and others participated creating one-of-a-kind runway outfits inspired by the Peanuts characters created by Charles M....
KFC Connects With Office Workers Through Smell
Forget sight sound and touch. There’s only one sense that guarantees to lead directly to taste and that’s smell. KFC is drawing on its most reliable strength its recognizable scent to get office workers excited about its $2.99 Deal Meals—a plated meal including KFC's chicken a side item and a biscuit.