Author archive for Event Marketer
Spicing Up Events with Pecha Kucha
Looking for a way to spice up content at your next show? Think Pecha Kucha (pronounced peh-chak-cha). It may sound more Pokémon than PowerPoint but it could be just the thing to spice up a stale session. Here’s the skinny: Each presenter shows 20 slides for 20 seconds each resulting in an overall presentation that...
Brands Are Streamlining Trade Show Exhibits
It may seem counterintuitive but a growing number of trade show marketers are leaving their products at the office. They’re paring down displays and demo stations (some by more than 50 percent) cutting back text-heavy signage weeding out clutter and presenting just a smattering of the products they need to sell in order to stay...
Texting To Communicate At Events
With more and more people using their cell phone as an all-in-one catch-all web and communication device text-based campaigns have become more prevalent. But pulling off a texting campaign isn’t as easy as blasting out a few texts to your exhibitor and attendee base. We checked in with Kim Dushinski author of “The Mobile Marketing...