Author archive for Event Marketer
Live Translations: Sears Brings Spring To The Streets
Sears Roebuck and Co. brought its spring-themed TV spots to life in New York City last Tuesday. One hundred women dressed in identical apparel featured in the commercials walked together through Manhattan distributing style guides coupons and Gerber daisies. The models walked from Bryant Park to Grand Central Terminal and then to Times Square.
Guerrilla Marketing: FreshDirect Rolls To Moms
A new guerrilla campaign is helping online gourmet grocer FreshDirect play up its consumers' on-the-go lifestyles as the grocer enters new markets in New Jersey and Long Island; the company is also hitting Manhattan in an effort to keep the brand's buzz going there. A team of eight rollerbladers wearing bright orange branded sweatshirts and...
Off Site from the NBA Jam Session: Volkswagen
About a mile away from the convention center Volkswagen engineered its own immersion to capitalize on All-Star Game fanfare. The automaker which is not an NBA sponsor took over a Tex-Mex restaurant and a parking lot across the street for the multifaceted VWIP Lounge. Here’s how it worked: Throughout All-Star weekend the eatery Cabo was...
Field Report: NBA Jam Session
Houston’s NBA Jam Session drew more than 100 000 fans over five days to the George R. Brown Convention Center just a block away from the Toyota Center where the world’s best hoops players flashed their skills on Feb. 18 and 19. More than 300 staff and 1 500 volunteers made the Jam Session go...