Author archive for Event Marketer
Branded Entertainment: Meow Mix Takes House To The Airwaves
Meow Mix has taken the concept of its 2005 pop-up store a step further and is dipping its paws into branded content with a weekly reality show airing Fridays on Animal Planet. In “The Meow Mix House ” 10 cats from shelters around the country are competing for two faux “executive jobs” at Meow...
Mobile Marketing: BellSouth Takes A Swing At Minor League Games
BellSouth is taking its Summer Swing mobile tour back on the road. After hitting minor league baseball stadiums in the carrier’s tier-one markets last year the brand is zeroing in on ballparks in nine tier-two markets this summer through August 5. Another tweak was to the event setup: BellSouth added a few elements outside the...
Live From CEMA: Study Planned to Quantify “Live” Marketing
DANA POINT CALIF. JULY 17 2006 – The Computer Event Marketing Association (CEMA) has joined with the Advertising Research Foundation (ARF) to develop an ambitious study designed to quantify the “live” aspects of sponsorships events and other types of experiential marketing activities. The study will be fielded during Q4 of this year according to Dan...
Live from CEMA: Is Your Event Operation SOX-Compliant
DANA POINT CALIF. JULY 18 2006 – Passage of the Sarbanes-Oxley act was intended to mandate corporate transparency and expose fraudulent business practices. But if you think SOX is the worry of public-company CFOs think again. The trickle-down of SOX compliance initiatives is sure to impact event departments at big companies and small as...