Author archive for Event Marketer
Alltel Gives Friends And Fans A Shot At MVP
Alltel’s My Circle First And Ten sweepstakes gives one fan from each of 16 collegiate and professional football teams a shot at winning $100 000. One randomly chosen competitor gets to take the field along with his or her “ten” (the people they call for free based on Alltel’s signature cellular plan) to complete a...
Activation: Qwest Brings Human Calculator To Omaha Fest
Qwest is hoping to attract consumers to its presence at Omaha’s Ak-Sar-Ben’s River City Roundup this weekend with the help of an unlikely talent—a mathematical mastermind.Scott Flansburg—a.k.a. the Fastest Human Calculator—will be on site with Qwest to show off his stuff to event attendees namely calculating complex math problems in his head faster than a...
Integrated Marketing: Samsung Targets Indie Filmmakers Fans With Landmark Partnership
Samsung Electronics America is launching a program aimed at connecting with indie movie fans and filmmakers on a variety of levels.Based on the platform True Vision Should Lose Nothing in Translation Samsung is partnering with Landmark theaters to connect with consumers. One example? Samsung is launching a competition for up and coming filmmakers whose films...
Pigskin Roundup: A Snapshot Of Three Fall Football Programs
Canon Allstate and Alltel are no rookies when it comes to football sponsorships so this year they’re kicking off a new season with updated activation elements that put fans in control.Canon’s Contests Connect Fans And PhotographersAllstate Tailgates To Boost Local TiesAlltel Gives Friends And Fans A Shot At MVP