Author archive for Event Marketer
Field Report: NBA Jam Session
Houston’s NBA Jam Session drew more than 100 000 fans over five days to the George R. Brown Convention Center just a block away from the Toyota Center where the world’s best hoops players flashed their skills on Feb. 18 and 19. More than 300 staff and 1 500 volunteers made the Jam Session go...
Pilot Programs: Melitta Unwraps Euro Café In Philadelphia Rolls Sampling Effort
If a moveable European-style sidewalk café environment boosts sales in Philadelphia the concept could emerge as a bigger part of the marketing mix for Melitta USA. The coffee marketer the No. 5 premium brand last Saturday launched a six-week Euro Café Tour that will bring free java and pastries bistro tables and chairs and classical...
Pop-Up Shops: Nicorette Stops Short; Store Open For Four Days In NYC
GlaxoSmithKline opened a pop-up shop in New York City for four days in April to promote a new flavor of its Nicorette smoking-cessation chewing gum. The Nicorette Stop Shop now on its way to Atlanta Chicago Houston and Phoenix offers consumers one-on-one counseling sessions with certified smoking cessation counselors; a multimedia learning center (videos...
Multimedia: John Frieda Brings Soap Fans Front And Center
Kao Brands' John Frieda hair care line made a mark at Friday's Daytime Emmy Awards with the Luminous Color Glaze Fan Zone outside the Kodak Theatre. The branded area was mentioned and shown during the broadcast pre-ceremony exposure included a music performance there by Rick Springfield to open the show. In addition Emmy winners...