Author archive for Event Marketer
Pop-ups: Motorola Uses Temporary Store As Part of Q Launch
To help introduce its new do-everything handheld device the Q Motorola has taken over a high-traffic storefront on Chicago’s Magnificent Mile for its first foray into pop-up retail dubbed Destination Q. Opened earlier this month the shop features a handful of podiums that show off the device’s different capabilities—communications media playing Internet and so on....
Sampling: Ben & Jerry’s Lets Consumers Send Ice Cream To Friends
A three-city sampling effort for Ben & Jerry’s new pre-packed ice cream cones got consumers to help spread the brand buzz. Sampling teams in New York City and Chicago (both earlier this month) and San Francisco (this week) distributed 50 000 full-size cones per market. The Ben & Jerry’s twist? In addition to standard...
Branded Entertainment: Meow Mix Takes House To The Airwaves
Meow Mix has taken the concept of its 2005 pop-up store a step further and is dipping its paws into branded content with a weekly reality show airing Fridays on Animal Planet. In “The Meow Mix House ” 10 cats from shelters around the country are competing for two faux “executive jobs” at Meow...
Nightlife Marketing: Honda Puts New Ride In Front Of Concertgoers
American Honda Motor Company has partnered with the House of Blues to promote its Fit subcompact in a multipronged campaign. An auction sweepstakes and in-club events will round out the initiative. Nine House of Blues venues are holding three “Fit In The House” nights each throughout June. A musical artist who appeals to the...