Event Marketer

Whether you’re staging a 150-booth trade show or an intimate consumer event for 20 high-income influentials the one thing you need is a smart registration system. Registration software options can do everything from email marketing to managing payment records and travel arrangements. So which registration system is best for you? Give Google a break. We checked them out. Game on.

Geico is camping out at two prime spring break locations targeting vacationing coeds for nearly the entire month of March in Panama City Beach FL and South Padre Island TX.
 
The insurance giant just started 22-day efforts—at two hotels in each market—figuring it could get face time with students from just about every college in the country for Geico. “We figured that if we’re going to do it let’s do it big ” Christy Phillips the brand’s marketing coordinator told Buzz. “We literally want to be there the day they get there and when they leave.”

Canon is leveraging its multiyear partnership with tennis star Maria Sharapova in its activation strategy at the Pacific Life Open in Indian Wells CA. The sponsorship is part of the company’s expansion effort to include more West Coast event marketing for its PowerShot line of cameras.
 

Nickelodeon is celebrating the 20th anniversary of its Annual Kids’ Choice Awards with a tour that’s bringing the network’s green slime to 50 markets. The focus of the tour? Interactivity. Kids can take part in a variety of activities including Nickelodeon-themed karaoke an interactive stage show and a station where kids can create content to submit to Nickelodeon to potentially air on me:tv the network’s new user-generated programming block.
                                                                                           

Subway wants to shed its image as just a dieter’s fast-food delight so to kick off a new fitness-focused message and its new Fresh Fit menu options the sandwich chain hit Times Square—guerrilla-style.