Author archive for Event Marketer

January 28, 2010

Sponsorship: Chrysler Targets Black Consumers At Patti LaBelle Concerts

DaimlerChrysler’s Chrysler brand is introducing its new Aspen SUV to black consumers with title sponsorship of Patti LaBelle’s current tour. “It gives us a chance to do something demographically targeted as opposed to a big general-market campaign ” David Rooney the brand’s director-marketing told Buzz. 

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January 28, 2010

On-Premise: Corona Extends Film Tour Sponsorship With Apres-ski Environment

It’s known for its beach-themed TV spots but Corona’s latest sponsorship gives the brand an entrée into skiing. The Modelo Brands brew recently signed a three-year sponsorship with Warren Miller Entertainment aligning Corona with WME’s annual screenings of extreme skiing documentaries. This year’s 19-date 11-city tour around the movie “Off the Grid ” kicked off...

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January 28, 2010

Immersions: Gore Puts Customers In The Eye Of The Storm

 W.L. Gore & Associates’ Gore-Tex and Windstopper fabric brands are embarking on a first-ever mobile tour designed to give consumers an inside look at how durable the materials are. “We wanted to give people some insight into what the rain rooms were like and we wanted consumers to experience the rigorous testing that everything goes through...

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