Author archive for Event Marketer
Watch On Demand: Redefining Fandom for Today’s Brands
Executives from FX, HI-CHEW and Cartwheel go inside experiential fan strategies at festivals and proprietary activations…
Women in Events Special Report: The Big Career Conversation
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research 10 years in the making.
Women in Events: The 2024 Career Progression and Satisfaction Report
All-new Women in Events Research How are salaries stacking up in 2024 for women in the industry? How are mothers and caregivers faring in this fast-paced world? Are women finding career opportunities in their event roles or taking on more “invisible” work? And how are different generations of working women experiencing the workplace… differently? These...
Special Report: Event Measurement in the AI Age
The meteoric rise of artificial intelligence has enabled the industry to focus on collecting the right data—and make it actionable. Marketers are prioritizing metrics that inform strategic decision-making. They’re using new, and much improved, technology and taking cues from neuroscience. As a result, they’re gathering meaningful intel from, and about, their audiences, then reimagining their...