Author archive for Event Marketer
Nine Must-Read Stories: Industry Experts Talk Event Measurement and ROI
Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. Ratings, streams, clicks, opens and impressions can seem like daunting metrics to compete with. But there are countless ways to measure the impact of events and collect compelling data that proves how...
Survey: Fortune 1000 Exhibit Budgets are Up, But so are Costs
The reality of hard cost increases, surging labor pay and revised partner rate cards? Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and...
Event Marketer Joins Forces with the Experiential Marketing Measurement Coalition
Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition.
2024 Agency Roundtable: Executive Perspectives, Part 1
For many event professionals, 2023 was the most promising comeback year that only kind of came back.