Author archive for Event Marketer
Webinar: How to Leverage AI and Sustainability for Maximum Event Impact
As we peer into 2024, two of this year’s most prominent trends, AI and sustainability, are set to become even more interconnected and influential. However, staying current with these tools and practices can pose a challenge for event marketers striving to craft strategies that yield maximum impact and ROI. Join us for a hands-on webinar...
Video: Inside OMEN’s Enchanting Booth at Anime Expo 2023
OMEN made its debut at the 2023 Anime Expo, tapping into the overlap between gaming and anime fans with a three-room journey powered by RFID wristbands that invited attendees to discover their “Spirit of Fun”: Magic, Adventure or Play.
Gallery: Talking Business Growth and Culture at Agency Forum 2023
More than 100 experiential agency leaders gathered on Nov. 2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event. Keynoter...
Drone Shows: The New Face of Brand Storytelling
In today's dynamic advertising landscape, drone shows emerge as a game-changer, offering a fresh, innovative avenue for brand engagement. Beyond traditional static mediums, drones bring messages directly to audiences, creating captivating aerial displays that resonate both offline and online.