Author archive for Event Marketer
Video: Inside OMEN’s Enchanting Booth at Anime Expo 2023
OMEN made its debut at the 2023 Anime Expo, tapping into the overlap between gaming and anime fans with a three-room journey powered by RFID wristbands that invited attendees to discover their “Spirit of Fun”: Magic, Adventure or Play.
Gallery: Talking Business Growth and Culture at Agency Forum 2023
More than 100 experiential agency leaders gathered on Nov. 2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event. Keynoter...
Drone Shows: The New Face of Brand Storytelling
In today's dynamic advertising landscape, drone shows emerge as a game-changer, offering a fresh, innovative avenue for brand engagement. Beyond traditional static mediums, drones bring messages directly to audiences, creating captivating aerial displays that resonate both offline and online.
Quote of the Month: Event Marketers Share Insights on Successful Partner Collaborations
It’s been a roller coaster ride for clients and partners these past three years. People have come and gone, taking with them institutional knowledge. Marketing organizations have reorganized—some are lean, and some operate with a number of added roles and layers. Amid all this, audiences are evolving rapidly, and the pace of business is accelerating....