Author archive for Event Marketer
2023 IT List: Shiloh Events on the Impact of AI in Event Marketing
Artificial intelligence presents optimal avenues for working smarter—not harder—to meet event timelines, budgets and expectations The topic on every event marketer’s tongue is how artificial intelligence will impact business. The technology promises to transform workflows and,ultimately, experiences, by elevating content creation, streamlining internal meetings and processes, rapidly analyzing data and accurately conceptualizing event spaces, says...
2023 Fab 50: Access TCA Case Study
CAMPAIGN: LAUNCH OF SPEVIGO CLIENT: BOEHRINGER INGELHEIM FABRICATOR: ACCESS TCA ANA/4A’s Guidelines for Agency Search advises: Be prepared to demonstrate that you can “play nice” with other agencies—not just within your agency family or holding company but with other agencies as well. In today’s world of fragmented media, clients often have multiple agency partners, so...2023 IT List: Jack Morton Case Study
CAMPAIGN: CADILLAC ELECTRIQ THEATER, MOBILE TOUR CLIENT: CADILLAC AGENCY: JACK MORTON Cadillac is an iconic American luxury brand. For more than 120 years, it has been hailed for its engineering innovation and breakthrough design. But now the brand is at a turning point. It is charting a bold, new future with an all-electric portfolio. That...2023 IT List: Legacy Marketing Case Study
CAMPAIGN: CORONA “PROTECT OUR BEACHES” CLIENT: CONSTELLATION BRANDS AGENCY: LEGACY MARKETING Summary: Elevating brand engagement and environmental awareness to unprecedented heights, Legacy’s groundbreaking campaign captivated the next generation of 21+ Corona enthusiasts through a shared reverence for the beach. There’s an inherent challenge in making environmental education fun in recreational spaces. This campaign ingeniously confronted...