Author archive for Event Marketer
2023 Fab 50: Executive Q&A with Hamilton
Give us the quick version: How do you describe your company? Hamilton is an experiential event marketing agency with a 75-year legacy that specializes and focuses on putting our client’s experiences first. We design, produce, and execute integrated exhibits, events, environments, and digital solutions that drive meaningful connections between brands and their audiences. In addition...
2023 IT List: Inside Evolve Activation
Bold. Courageous. Memorable. We create brand experiences that ignite the senses. Evolve Activation is an independent experiential agency providing strategic, creative, event management and logistics services to brands worldwide. A full-service marketing agency that can plug into any stage of the planning process, Evolve connects brands and consumers through transformative experiences. We are nimble and...2023 IT List: Q&A with Shiloh Events
Tell us about Shiloh Events, and why and how you founded the company. I’m deeply passionate about the events industry. My ultimate dream is to have a positive impact by delivering peace to a stressful and chaotic industry. Visualizing, planning, executing, and transforming lives through events is what I live for. This vision led me...
Monthly Pulse Survey Results: Event Measurement
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in August to gather intel on how event measurement tools and strategies are being employed. Most of respondents reported that they’re benchmarking against year-over-year data (80%), followed by historical data (67%), while lead generation and attendee satisfaction serve as top measurement tactics. (Look...