Author archive for Event Marketer
2023 Fab 50: Inside Pinnacle
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2023 IT List: Shiloh Events on the Impact of AI in Event Marketing
Artificial intelligence presents optimal avenues for working smarter—not harder—to meet event timelines, budgets and expectations The topic on every event marketer’s tongue is how artificial intelligence will impact business. The technology promises to transform workflows and,ultimately, experiences, by elevating content creation, streamlining internal meetings and processes, rapidly analyzing data and accurately conceptualizing event spaces, says...2023 IT List: Inside Street Factory Media
WE ARE STREET FACTORY Headquartered in a restored machine shop, Street Factory Media has been pulling off experiential stunts and creative out-of-home media installations throughout the country for the past 20 years. We are a fully integrated experiential shop with an in-house fabrication facility staffed by a team of artists, fabricators, designers, strategists, planners, producers,...2023 Fab 50: Access TCA Case Study
CAMPAIGN: LAUNCH OF SPEVIGO CLIENT: BOEHRINGER INGELHEIM FABRICATOR: ACCESS TCA ANA/4A’s Guidelines for Agency Search advises: Be prepared to demonstrate that you can “play nice” with other agencies—not just within your agency family or holding company but with other agencies as well. In today’s world of fragmented media, clients often have multiple agency partners, so...