Author archive for Event Marketer
Going ‘Beyond the Room’ Through Community-centered Experience Design
How to use brand experiences and events to build thriving, persistent communities through a four-phased approach As audiences continue to crave the feelings of togetherness and connection that were paused during the pandemic, many event marketers are taking a broader look at their event portfolios to consider how their live experiences can become better catalysts...
17 Ways to Level-up Your Creativity Practice
Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever to continue raising the bar with less. Indeed, less time, fewer resources and persistent logistical challenges seem to be the...
12 Ways to Modernize Your Event Practice—and Prove Your Business Value
If you were working in the event industry in 2008, you no doubt recall the almost immediate impact the recession had on live events. As travel budgets were cut, so were thousands of the events that had become the lifeblood of their company’s sales pipelines. Flash forward a few years later, and the industry emerged...
Case Study: LEO Events
VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world. In 2022, AutoZone aimed to create a meaningful Vendor Experience that showcased innovative automotive products, fostered connections between...