Author archive for Event Marketer
2023 IT List: Q&A with Shiloh Events
Tell us about Shiloh Events, and why and how you founded the company. I’m deeply passionate about the events industry. My ultimate dream is to have a positive impact by delivering peace to a stressful and chaotic industry. Visualizing, planning, executing, and transforming lives through events is what I live for. This vision led me...
Monthly Pulse Survey Results: Event Measurement
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in August to gather intel on how event measurement tools and strategies are being employed. Most of respondents reported that they’re benchmarking against year-over-year data (80%), followed by historical data (67%), while lead generation and attendee satisfaction serve as top measurement tactics. (Look...
Monthly Pulse Survey Results: Mobile Tour Trends
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in July for an update on the mobile tour space, which is cruising through a busy season.
Monthly Pulse Survey Results: The State of Outdoor Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in June focused on the state of outdoor events this summer.