Author archive for Event Marketer
Experiential Marketing at Coachella 2023: Hydration Hubs, Glow-ups and ‘Newstalgia’
Last year may have marked the post-pandemic return of Coachella, but 2023 signaled its renaissance. Throngs of creators and music fans—and the brands hoping to engage with them—flooded the festival grounds at the Empire Polo Club in Indio, CA, during both weekends of the 22nd annual Coachella Valley Music and Arts Festival, April 14-16 and...
Experience Design: Using Décor for Inspiration and Personalization
The right décor has the power to create a one-of-a-kind event atmosphere that perfectly reflects a company's personality and unique culture.
Monthly Pulse Survey Results: Artificial Intelligence in Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in March on how artificial intelligence is impacting the industry.
Meet the 2023 B-to-B Dream Team
When you’ve got a front row seat to business, you’re almost always in for a wild ride. It’s why b-to-b marketers are more invested than ever in their own dream teams as they set a new course for their organizations, their events and their audiences.