Author archive for Event Marketer
Looking Ahead: 15 Industry Forecasts & Perspectives for 2025
According to Event Marketer’s latest EventTrack study, clients will spend 10 percent more on events in 2025 than they did in 2024. How that investment in events will get spent was the question of the hour at a recent roundtable conversation hosted by Event Marketer and co-produced with partner Destination Toronto. In this year-end discussion,...
Watch On Demand: Redefining Fandom for Today’s Brands
Executives from FX, HI-CHEW and Cartwheel go inside experiential fan strategies at festivals and proprietary activations…
Women in Events Special Report: The Big Career Conversation
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research 10 years in the making.Women in Events: The 2024 Career Progression and Satisfaction Report
All-new Women in Events Research How are salaries stacking up in 2024 for women in the industry? How are mothers and caregivers faring in this fast-paced world? Are women finding career opportunities in their event roles or taking on more “invisible” work? And how are different generations of working women experiencing the workplace… differently? These...