Author archive for Event Marketer

September 29, 2022

The 2022 Fab 50: Recognizing the Event Industry’s Top Builders

The only editorial listing of the event industry’s best fabrication partners  For the fabricators of the experiential marketing world, the days of waiting for clients to call are largely in the rearview mirror, with shops across the board seeing an exponential uptick in business, sometimes even requiring staffers to work nights and weekends. But after...

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September 21, 2022

The 2022 It List: Recognizing the Top 100 Event Agencies

Our annual special report on the Top 100 agencies serving the event marketing industry Event Marketer launched the It List to literally figure out how many agencies were serving the growing event industry landscape after fielding calls from brand-side marketers reaching out to ask who they should send their RFPs to. That led our editors...

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August 30, 2022

Five Tips for Using Social Media to Build a First-party Database

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. “Not enough brands have put significant thought into the role social media plays within their entire...

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