Author archive for Event Marketer
Full Coverage of the 2022 Ex Awards: 90 Campaigns to Inspire Your H2 Strategies
The year’s best experiential marketing campaigns The Ex Awards turned 20 this year, but it wasn’t the milestone that made the program shine a little brighter in 2022—it was the slate of thoughtful campaigns reflecting an industry that has adapted, experimented, reorganized, streamlined and hustled its way onto the other side of this pandemic with...
Consumer Attitude vs. Behavior: How to Measure True Value
There are any number of actions a consumer can take along the customer journey from awareness to purchase, and by imagining each of them as a stepping stone toward a transaction—a valuable exchange of a good piece of data—you’ll fast-track your brand beyond an integrated approach and into the realm of Experiential Commerce. “Behaviors are...
The 21 New Rules of Post-pandemic Experience Design
The fundamental changes that will forever disrupt the industry’s event design practices—and why they’re good for business To say that the event industry has taken a good long look in the mirror in the wake of the pandemic is an understatement. Most event marketers have used the challenges of the past two and half years...
The 2022 Virtual Platforms Index: A Guide to the Industry’s Top Providers
EM’s Annual Guide to the Best Virtual Products and Platforms Virtual events and experiences aren’t just contingency plans for derailed in-person activations; they’re critical resources and strategic avenues for delivering ongoing audience engagement and expanding reach. And experts say they’ll be part of event marketing tactics for years to come. To help you narrow down...