Author archive for Event Marketer
Forget the Next Normal, Bring on the New Now: Experiential Marketing Has Changed
The world has changed. Humans have changed. And event strategies have changed along with them…
Finalists Announced: The 2022 Ex Awards
The editors of Event Marketer have announced the finalists for the 2022 Ex Awards, the most prestigious program honoring the best experiential and event marketing campaigns of the year, produced by the most innovative brands and agencies across the industry.
Great Places to Work in Experiential 2022
EVENT MARKETER’S SPRING JOBS GUIDE FEATURES LEADING COMPANIES TO WORK FOR IN A POST-PANDEMIC ECONOMY As the Great Resignation wages on, companies are tasked with showcasing the unique culture, leadership style and benefits their organization has to offer—or risk losing the chance to recruit top talent. It’s a fact not lost on the roster of...
Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity
The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in...