Author archive for Event Marketer
The Power of First-Party Data in Experiential Commerce Strategy
Amid the impending death of web-tracking cookies and platforms such as Google and Facebook taking more control over third-party access to their subscribers, the idea of “owning audiences” is becoming a new priority of every marketing organization. Facing a future in which accessing “third-party” databases will be more restricted or highly costly, many Fortune 1000...
A Step-by-Step Guide to Flexible, Hybrid Experiences
The pandemic kicked off a renaissance of choice for audiences, granting them the decision-making power to not only plan their workweeks, but also decide how they tune in to and attend events. Explore the decision-making processes, formats, technology toolkits and engagement strategies that event marketers should consider to attract and engage attendees in the new...
Content is the Event: Better Connecting Live and Digital Moments
Why brands need to take advantage of their consumers' relationship with digital, content and creativity...
EMS 2022 Video Recap
The industry gathered with an extra spring in its step at the 20th annual Experiential Marketing Summit in Las Vegas, which spanned workshops, meet-ups, breakouts, drone shows and our biggest-ever keynote lineup.