Author archive for Event Marketer
Meet This Year’s Participants: Women in Events 2021
The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. In the latest “Women in the Workplace” report, Leanin.org and McKinsey & Company reflect on the burnout catching up to women in corporate America. The survey revealed that 42 percent of women say they...
Live from Chicago: Inside the 19th Annual Experiential Marketing Summit
After nearly 18 months, the industry gathers in-person to gain insights into a new chapter of events Cautious optimism. A new lease on data. Technology as an equalizer. Smaller and regional. These were among the key themes that emerged during the 19th annual Experiential Marketing Summit, Oct. 5-7, at McCormick Place in Chicago. The “family...
Fab 50: Q&As and Case Studies of Excellence
Steal-worthy strategies and show-stopping designs from the best fabricators in the biz They’re called fabricators, but really they’re experience architects capable of demonstrating a brand’s message—and so much more. Their design chops are parallel to none. They’re quick, nimble and have mastered the art of multitasking to deliver on clients’ needs on time, every time....
Fab 50: Introducing the Industry’s Top Fabrication Partners
Our annual editorial guide to the industry’s top builders When attendees look at beautiful exhibits or event environments, they may not be aware of all the blood, sweat and tears that took place behind the scenes to bring those installations to life. But EM is here to shine a well-deserved spotlight on the event architects that...