Author archive for Event Marketer
The 2022 Virtual Platforms Index: A Guide to the Industry’s Top Providers
EM’s Annual Guide to the Best Virtual Products and Platforms Virtual events and experiences aren’t just contingency plans for derailed in-person activations; they’re critical resources and strategic avenues for delivering ongoing audience engagement and expanding reach. And experts say they’ll be part of event marketing tactics for years to come. To help you narrow down...
Experiential in Color 2022: Sharing Diverse Perspectives
In our second annual Experiential in Color program, we talk with 16 rising stars across the brand and agency sides of the business about industry trends, inclusive campaigns, and what it really means to belong in events.
The Power of First-Party Data in Experiential Commerce Strategy
Amid the impending death of web-tracking cookies and platforms such as Google and Facebook taking more control over third-party access to their subscribers, the idea of “owning audiences” is becoming a new priority of every marketing organization. Facing a future in which accessing “third-party” databases will be more restricted or highly costly, many Fortune 1000...
A Step-by-Step Guide to Flexible, Hybrid Experiences
The pandemic kicked off a renaissance of choice for audiences, granting them the decision-making power to not only plan their workweeks, but also decide how they tune in to and attend events. Explore the decision-making processes, formats, technology toolkits and engagement strategies that event marketers should consider to attract and engage attendees in the new...