Author archive for Event Marketer
Looking Ahead: 15 Industry Forecasts & Perspectives for 2025
According to Event Marketer’s latest EventTrack study, clients will spend 10 percent more on events in 2025 than they did in 2024. How that investment in events will get spent was the question of the hour at a recent roundtable conversation hosted by Event Marketer and co-produced with partner Destination Toronto. In this year-end discussion,...
Measuring the Impact of Employee Events
If you’re not measuring the impact of your internal events you’re missing out. Just as external events are measured to assess their success and impact, internal events should be evaluated with the same level of care and precision. Join us for a 30-minute conversation as we unpack the world of internal and employee events and...
Watch On Demand: Redefining Fandom for Today’s Brands
Executives from FX, HI-CHEW and Cartwheel go inside experiential fan strategies at festivals and proprietary activations…
Women in Events Special Report: The Big Career Conversation
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research 10 years in the making.