Author archive for Event Marketer
Producing In-person Events Post-COVID: Nine Resources for Event Marketers
As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic. Below are resources to help marketers...
Ticker: Regular Updates on Events Taking Place in Person
Rolling updates on major conferences and events scheduled to take place in person in 2022...
The 2021 Connected Experiences Modern Marketing Study
Taking the pulse of marketers on the value—and impact—of integrated marketing and engagement strategies.
2021 Executive Roundtable: Diversity in Events
Top Agency Executives Share Insights on the Action Steps They’re Taking, and the Progress They’re Making, Toward Greater Diversity, Equity and Inclusion Few business sectors have a greater impact on diversity, equity and inclusion than experiential marketers. From the composition of their own internal teams to the vendors they choose to partner with to the...