Author archive for Event Marketer
Full Coverage: The 2021 Ex Awards and EDTAs
Presenting 150 experiential marketing case studies of excellence After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. So we built a supersized recognition issue featuring our top two awards programs—the Ex Awards and...
Meet This Year’s Participants: Women in Events 2021
The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. In the latest “Women in the Workplace” report, Leanin.org and McKinsey & Company reflect on the burnout catching up to women in corporate America. The survey revealed that 42 percent of women say they...
Live from Chicago: Inside the 19th Annual Experiential Marketing Summit
After nearly 18 months, the industry gathers in-person to gain insights into a new chapter of events Cautious optimism. A new lease on data. Technology as an equalizer. Smaller and regional. These were among the key themes that emerged during the 19th annual Experiential Marketing Summit, Oct. 5-7, at McCormick Place in Chicago. The “family...
Fab 50: Q&As and Case Studies of Excellence
Steal-worthy strategies and show-stopping designs from the best fabricators in the biz They’re called fabricators, but really they’re experience architects capable of demonstrating a brand’s message—and so much more. Their design chops are parallel to none. They’re quick, nimble and have mastered the art of multitasking to deliver on clients’ needs on time, every time....