Author archive for Event Marketer
Live from Chicago: Inside the 19th Annual Experiential Marketing Summit
After nearly 18 months, the industry gathers in-person to gain insights into a new chapter of events Cautious optimism. A new lease on data. Technology as an equalizer. Smaller and regional. These were among the key themes that emerged during the 19th annual Experiential Marketing Summit, Oct. 5-7, at McCormick Place in Chicago. The “family...
Fab 50: Q&As and Case Studies of Excellence
Steal-worthy strategies and show-stopping designs from the best fabricators in the biz They’re called fabricators, but really they’re experience architects capable of demonstrating a brand’s message—and so much more. Their design chops are parallel to none. They’re quick, nimble and have mastered the art of multitasking to deliver on clients’ needs on time, every time....
Fab 50: Introducing the Industry’s Top Fabrication Partners
Our annual editorial guide to the industry’s top builders When attendees look at beautiful exhibits or event environments, they may not be aware of all the blood, sweat and tears that took place behind the scenes to bring those installations to life. But EM is here to shine a well-deserved spotlight on the event architects that...
Engaging Your Employees Inside and Outside the Office
You don’t have to be back in the office to foster a strong company culture. With employee meetings, sales conferences and local team-building experiences on pause, company cultures have taken a hit during the pandemic. As employers know, company culture isn’t just about boosting morale and motivation among employees—it’s something that can impact productivity, retention...