Author archive for Event Marketer
How to Recalibrate Your Event and Trade Show Strategies in this New Era
A roadmap to increasing brand relevancy with your key audiences While the pandemic has required us to press “pause” on live events as we knew them, it hasn’t stopped the industry’s drive to find a way to carry on. From virtual events that get smarter and more effective with every execution, to innovative outdoor events...
Treat Your Rising Stars to a Week of Experiential Insights and Networking
Experiential Marketing Training Camp is designed for junior and mid-level marketers at brands and agencies, and senior marketers joining the discipline for the first time.
Meet This Year’s Participants: Women in Events 2020
Over the last 11 months, women in events have unwound a year’s worth of work, guided pivot strategies and ramped up compelling virtual experiences.
Fab 50 2020: Case Studies and Q&As With Some of the Best Fabricators in the Biz
They’re called fabricators, but really they’re experience architects capable of demonstrating a brand’s message—and so much more. Their design chops are parallel to none. They’re quick, nimble and have mastered the art of multitasking to deliver on clients’ needs on time, every time. And throughout the pandemic, the fabrication community’s resilience and determination has shone...