Author archive for Event Marketer

November 9, 2020

Inside Walmart’s Attendee-curated Virtual Holiday Meeting Strategy

Jenifer Bice is senior director of event solutions at Walmart. Her co-author, Bryan Mizelle is also senior director of event solutions with the company. The 2020 U.S. Holiday Meeting was activated in partnership with INVNT. To contribute to eventmarketer.com, email Kait at [email protected]. All brand-side voices welcome. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot....

read more

September 22, 2020

Case Study: Inside a Hybrid Press Conference for Bosch Rexroth

When it came to showcasing its innovative, award-winning ctrlX AUTOMATION in a hybrid press conference, Bosch Rexroth turned to an industry leader known for its technical expertise and extensive inventory of leading-edge technologies—SmartSource, an ABCOM Technology Group company. Read the full case study here.

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2025 Access Intelligence, LLC – All Rights Reserved. |