Author archive for Event Marketer
Why Live Experiences are Necessary to Form Relationships
Much has changed in the last 20 years, but not the impact of the experience economy. More than ever, experiences are increasingly necessary to form relationships.
Holiday Roundup: How 16 Brands are Spreading Cheer Through Experiential
Ahhhh… the holidays. A time for family gatherings, bright lights, decadent treats—and figuring out what the hell you’re going to buy for everyone on your shopping list. Fortunately, many brands leverage this time of year to deliver shoppable pop-up stores and other festive experiences that give consumers a reason to brave the frosty December temps....
Fab 50 2019: Recognizing the Industry’s Top Exhibit Builders
Our Annual Editorial Listing of the Industry’s Top Builders We call them fabricators, but really, they’re chief structural problem solvers. This year, they suspended a grassy meadow 40 feet in the air, created a paper shredder photo op attendees could climb into and figured out how to fashion exhibit walls made of suspended fabric...
Women for Women: The Sum Will Always be Greater Than the Parts
There’s no shortage of inspirational women at the top of their game at Sparks. Of our 500-plus employees, 46 percent are women. And of those women, 22 percent are managers and 15 percent hold positions of vp or higher. Although we acknowledge that there is still room for growth, we feel good about where we...