Author archive for Event Marketer
Meet the Honorees: The 2024 Watchlist
30 Brand-side Event Marketers Changing the Game for Us All—One Event at a Time The event industry has always been, by definition, a people business. And what our people are seeing is that certain people at certain brands are making big lifts for their companies and, as a result, for the entire industry. There are...
2025 Trend Guide: Outdoor Experiences
The experiential marketing industry was built on the perception of impermanence. Early event marketers chased moments, designed one-off activations and pop-ups, and relied on tents for shelter as affordable and logistically viable options for the outdoors and the timeline. But the industry has grown up, and so have the clients and their expectations. As clients...
Guest Column: Measurement—The Doing
We spend a lot of time at the EMMC talking about why measuring events and experiences is important. And we try to focus on the metrics that matter most.
Watch Now: Neuro-Inclusion at Events with Google’s Event Strategy Lead
Event leaders including Google dive into one of next year’s biggest accessibility trends: neuro-inclusion at events.