Author archive for Event Marketer
The 2019 It List: Recognizing the Top 100 Event Agencies
The experiential marketing industry’s first and only comprehensive guide to the best agency partners in the business Our annual It List turns 17 this year, and like all 17-year-olds—it’s going through some changes. The It List is designed to reflect the changing needs of the brands and marketers who use it. So this year, we...
50 Years of Progress: How Brands Commemorated Pride Month
When we think about Pride Month today, visions of parades, rainbows and celebratory events often come to mind. It’s hard to believe that just a few decades ago, discrimination against the LGBTQ community was rampant and police raids at LGBTQ hangouts were widespread. But in June of 1969, when New York City police raided the...
New Research: Consumerization of B2B Events Study; Download Now
Study of 300+ brands shows how b2b events are being redesigned as consumer-esque experiences…
Consumerization of B2B Events Study: How Business Events are Being Recast as Consumer-esque Experiences
How Business Events are Being Recast as Consumer-esque Experiences