Author archive for Event Marketer
2025 Trend Guide: Outdoor Experiences
The experiential marketing industry was built on the perception of impermanence. Early event marketers chased moments, designed one-off activations and pop-ups, and relied on tents for shelter as affordable and logistically viable options for the outdoors and the timeline. But the industry has grown up, and so have the clients and their expectations. As clients...
Guest Column: Measurement—The Doing
We spend a lot of time at the EMMC talking about why measuring events and experiences is important. And we try to focus on the metrics that matter most.
Watch Now: Neuro-Inclusion at Events with Google’s Event Strategy Lead
Event leaders including Google dive into one of next year’s biggest accessibility trends: neuro-inclusion at events.
Q3: Event Industry People, Deals, and Moves
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires rEvolution has appointed Ross Arnold to the newly created position of Head of Europe. He most recently led the Sports & Entertainment Consulting team at Wasserman, and prior to that,...