Author archive for Event Marketer
EMS 2018: What You Missed On Day One
Aaaaaand we’re off! The 2018 Experiential Marketing Summit (May 14-16) kicked off Monday in San Francisco. And whether you’re a first timer or an EMS pro, there’s plenty new to experience this year. For the first time in its history, EMS sessions, events and workshops took place across not one, but two venues—the Marriott Marquis...
Winners List Unveiled: Results From the 2018 Ex Awards
The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2018 Ex Awards across all 24 categories, spanning every type of brand experience. Winners were announced live during a dinner gala often referred to as the event industry’s own “Golden Globes,” held on the first evening of the Experiential Marketing Summit, May 14, at...
Coachella 2018: Experiential Marketing in the Desert
Festival season is upon us and kicking it off in style was the Coachella Valley Music and Arts Festival, which continues to serve as a breeding ground for compelling brand activations and events. Taking place in Indio, CA, over two weekends, this year April 13-15 and April 20-22, the event once again attracted droves of...
Having a Heart: Making an Impact for Your Brand with Cause Marketing
More brands are teaming up with nonprofit organizations or causes…