Author archive for Event Marketer
Case Study of the Week: Inside the Dreamforce Trailblazer Campground
Customer Success Expo at Salesforce Dreamforce consists of six “trailblazer campground” showcases…
2018 Ex Awards Finalists Unveiled… Winners to be Announced May 14
The editors of Event Marketer announce the 2018 Ex Awards finalists, the event marketers who represent the most innovative brands and agencies in the industry, and the best experiential campaigns around the globe. Entries this year broke all previous records—more than 1,000 were received and scoring included more tie-breaker moments than ever before. As one judge put...
SXSW 2018: Brand Experiences From Austin’s Flagship Event
Each spring, the famously “weird” city of Austin gets just a little bit weirder thanks to creatives from around the globe who descend on Texas for the South by Southwest Conference & Festivals (this year, March 9-18). For two weeks, visitors line up to get a glimpse of the latest innovations in film, tech and music. But over...
Executive Staffing Profile: How the Role of the Event Staffer Has Evolved
They may be the temporary face of your brand, but their impact is long-lasting. In this month’s Event Staffing Executive Profile, we sit down with Hedy Popson, President at Productions Plus, to find out how the role of event staffer has evolved, and what brands need to know to keep pace. Click to Download