Author archive for Event Marketer
The 2018 Phoenix Open: Bringing Event Design Inspiration to Life
CORT Events partnered with Waste Management and the The Phoenix Open to provide event design expertise at the Open.
Cover to Cover: EM Follows up on 15 Years of Cover Stories
When Event Marketer published its first issue 15 years ago, event organizations were just starting to understand their strategic value. Oh, how things have changed.
Winter Olympics 2018: Brand Experiences from PyeongChang and Beyond
The Winter Olympics are a smaller affair than the Summer Olympics and their voluminous VIP and hospitality experiences. At the PyeongChang 2018 Olympic Winter Games, Feb. 9-25, in South Korea, brands focused heavily on the fans and athletes with experiences that touched every region of the country, from a military base to the coast to...
Video: Five Tips for Marketing to Millennials
Partner Content: Millennials are not all about selfie sticks and lumberjack facial hair. Respect what they care about, and respect them, too. Here, five tips you need to know to reach that younger target audience. For more, check out this essential guide.