Author archive for Event Marketer
Trend of the Month: Passive Intelligence
For the sake of personalization, technology is stepping out of the spotlight…
#TBT: A Look Back at Our Roundup of Activations and Events From Super Bowl LI
From drone performances to fitness challenges, how brands captivated fans ahead of the big game Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands...
View from the Top: 20 CMOs Reflect on 2018 Trends
From our sister publication, Chief Marketer: trends, challenges and opportunities marketers face in 2018…
New Year, New View: Five Inspiring Insights from the 2017 Dream Team
It’s a new year. Offices are roaring back to life. There are Q1 events in full swing, calendars to sync up, clients to pitch and team huddles underway.