Author archive for Event Marketer

December 20, 2017

Year in Review: Take a Spin Through EM’s Top 10 Stories of 2017

You clicked. You liked. You shared. You clicked all over again. Introducing EM’s 10 most-read stories of 2017 in all their enduring glory. As the year comes to a close and we anticipate what 2018 has in store for the industry, we take a look back at the winning programs and standout strategies that will inspire us...

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December 19, 2017

Prediction 2018: Virtual Reality Becomes a Valuable Commodity for Event Industry

Last year, virtual reality technology got both a reboot and an upgrade from its ’80s incarnation. Incredible tech advances boosted VR’s second homecoming, including the Oculus (which actually started as a Kickstarter project before being acquired by Facebook). But this renewal was truly powered by major digital players like Apple, Google, Microsoft, Facebook, and Samsung...

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