Author archive for Jessica Heasley
The WOM Phenomenon
Suzanne Babb a professional office organizer from Phoenix starts her mornings at 7 a.m. She gets her son and daughter ages nine and 14 up and ready for school and then hops into her brand new Dodge Caravan to get the day rolling. She loads her afternoon appointments into the minivan’s navigation system swings by...
Brands Share WOM Tactics
Cranium’s cult of personality keeps the love alive
The Power of Buzz
What it is what it ain't who's making it— and how you can get some? The Event Marketer special report on word-of-mouth marketing. It bubbles up around the watercooler. It whips from one end of the playground to the other at lightening speed. It gets dished over coffee gushed about among friends and spread like...