Author archive for Jessica Heasley
Stirring Up Buzz in the Blogosphere
Last month EM heard from Stefania Pomponi-Butler just one of a handful of Nintendo Wii’s Mom’s Night Out event hostesses to find out what got her writing rave reviews and sparking positive word-of-mouth on her popular citymama.com blog. This month we dig deeper to find out how brands can best navigate the volatile world of...
Are Booth Babes an Antiquated Tactic?
Booth babes: evergreen or outdated? We asked staffing industry pros Larry Hess ceo of Redondo Beach CA-based Encore Nationwide Jerrie Williams-Spencer president and ceo of Roswell GA-based J Williams Agency and Joey Meyer president of Chicago-based Across the Nation Promo Model and Staffing to give us a report from the trenches:
The WOM Phenomenon
Suzanne Babb a professional office organizer from Phoenix starts her mornings at 7 a.m. She gets her son and daughter ages nine and 14 up and ready for school and then hops into her brand new Dodge Caravan to get the day rolling. She loads her afternoon appointments into the minivan’s navigation system swings by...