Author archive for Jessica Heasley
Retail Stores Go Experiential
Event marketers have long looked to their brands for inspiration—extracting their best attributes unearthing their hidden benefits and transforming their emotional touchpoints into hands-on product experiences that are fun relevant and bigger than life. But now brick and mortar brands are taking a cue from the event world by shaking up their retail stores and...
Tapping Student Networks
State school sporting events have long been the venues of choice for marketers looking to make connections with coveted college student populations local fans and tightly-knit alumni networks. But the Big Ten is hardly the only game in town. This month we take a look at alternative student networks—accredited U.S. colleges often overlooked by marketers...
Don’t Mess With Texas
SAM HOUSTON did it after the Alamo. J.R. Ewing did it after getting shot. And George W. Bush well who knows. Nothing can stop most Texans from showing their true grit even when the chips are down and this year the state’s tourism office is no exception.