Author archive for Jessica Heasley
The Price Is Right: And Alltel Makes the Right Call
SINCE LAUNCHING ITS MY CIRCLE CAMPAIGN in 2006 Alltel Wireless has executed nine My Circle-themed consumer sweepstakes programs and has given away more than $1 million in prize packages. The brand’s eighth contest—the My Circle Pick & Roll Challenge—kicked off earlier this year. To enter consumers logged on to social networking website fanu.com to play...
Unconventional Wisdom
For most cubicle dwellers it’s merely a question of Apple or PC. But for IT decision-makers database administrators cios and those tasked with keeping their companies’ multi-million dollar information systems running as efficiently as their laptops the answer is often Oracle.
Bumbershoot: An Underground Fave Spawns Innovation
The independent spirit spawned nearly 20 years ago by Seattle’s grunge movement still lives on at Bumbershoot—one of the nation’s largest arts and music festivals. In the shadow of the Space Needle sponsoring brands set up camp in an effort to grab a few minutes with finicky music lovers between performances by emerging artists and...
Summer X Games Goes Family-Friendly
Now in its 14th year the once scrappy and alternative sporting event driven solely by youth and counter culture is being populated by 30-somethings who have homes jobs and kids of their own. Yet despite how much the first-generation fan base has changed its attitude remains the same—rebellious. (How else to explain all the pierced...