Author archive for Jessica Heasley
Brand Marketers Build Awareness—and Goodwill—by Sponsoring Event Volunteers
Brand marketers build brand awareness—and goodwill—by sponsoring the actual event volunteers
The Air Force is Taking Off Thanks to Bleeding-Edge Cell Phone Technology at Events
The Air Force is taking off in new directions thanks to bleeding-edge cell phone technology being used at events Army Navy Air Force Marines. The one thing the four branches of the armed forces all have in common is aggressive recruitment goals. But for the Air Force the pitch is markedly different. “We’re the technology...
The Psychology of Experiences: Mastering All The Senses
A neuroscientist a color expert and a feng shui master walk into an event... When you’re trying to strike a chord with audiences there’s a lot more to consider than just sight and sound. Marketers today need to think about all six senses. That’s right we said six. (Keep reading.)
Insights on Word-of-Mouth Marketing’s Power Brokers
Brand new insights from The Influentials author Ed Keller on word-of-mouth marketing’s power brokers