Author archive for Jessica Heasley
HP goes virtual
For a technology brand with the word “invent” as its slogan an early foray into the world of virtual events may not seem like much of a stretch. It was Bill Hewlett and Dave Packard after all who first staked out territory in Silicon Valley in 1939 founding one of the most successful high-tech companies...
Leveraging Social Media
Facebook has more than 150 million monthly active users. Twitter visits have skyrocketed 1 400 percent in the past year. And according to a recent Nielsen report the time consumers spend on social networks has increased 73 percent since 2008. Yes social media is exploding all around us. Even our moms are giving it a...
Bring live peeps online with virtual events
For many event marketers and their customers taking the leap into virtual events can feel like a trip to a foreign land. Whether they are using a virtual platform to complement or replace a live event marketers worry that their attendees won’t sign up won’t show up or won’t know how to participate once they...
Rockin’ out to get teams together
Think “teambuilding exercise” and usually the first word that comes to mind is “corny.” But there’s a new service that might get your ho-hum internal programs singing a happy tune. It’s called Song Division and not only does it bring co-workers together in a spontaneous and musical way it can also provide the platform for...