Author archive for Jessica Heasley

The FTC calls bloggers to task

The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board

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Branded t-shirts go fashionista

This year’s hottest consumer event interactive turns giveaways into works of art AH THE UBIQUITOUS BRANDED EVENT T-SHIRT— often given away and yet so rarely worn in public (the gym doesn’t count).

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