Author archive for Jessica Heasley
Kia Brings the Runway to the Raceway to Introduce its new Stinger to the Media
Fashion Week is home to many runways, but few have challenged a supermodel to go from zero to 60 in under five seconds. In an effort to send the message that Kia is a brand that stands for style, design and performance, the brand activated a pop-up press event during New York Fashion Week that...
American Airlines Offers Sneak Peek at New Dining Service with Progressive Culinary Event
American Airlines this summer will introduce a new Flagship First Dining experience at JFK’s Terminal 8 that will feature regionally-inspired and locally-sourced food and wine for its premium and elite customers traveling on qualifying itineraries. To give media and influencers a sneak preview of the new sit-down dining service—a first of its kind among U.S....
Inside The 3% Conference: An Event Born From a Movement
According to multiple studies, female consumers control about 85 percent of the buying decisions in America, yet women represent just three percent of creative directors in the $33 billion advertising industry.
Seven Branded Moments That Caught Our Attention at MLB All-Star FanFest
Event Marketer rounded the bases at Major League Baseball’s All-Star FanFest over the summer to get in on all the brand action taking place at the “largest interactive baseball theme park in the world.” From autograph signings with some of the biggest names in the game, to batting, pitching and base-stealing experiences, to in-depth clinics on a...