Author archive for Jessica Heasley
Viral Video Q&A: The Rules of ‘Contagious Content’
The digital era demands a new way of thinking about brand and content marketing. Our exclusive Q&A with viral video experts Fritz Grobe and Stephen Voltz You might know Fritz Grobe and Stephen Voltz as the “Coke and Mentos guys,” those lab coat-wearing stars of one of the first viral videos to hit the internet....
Game of Thrones Exhibition Gives HBO a Boost in Social Currency
“Game of Thrones” fans are a passionate bunch, so for its third annual Game of Thrones Exhibition tour, HBO amped up its footprint to create more opportunities for fans to snap and share photos, videos and other interactive experiences across their social media networks. The Game of Thrones: The Exhibition 2015 program kicked off in...
What You Missed at EventTech 2014, Part Two
Our Final Recap of the Best Quotes, Tips and Ideas The EventTech Late Night Party at the Museum of Neon may have gone into the wee hours Tuesday night, but that didn’t stop attendees from showing up fired up for the last day of the show. (We dare you to try to out party an...