Author archive for Juanita Chavarro Arias
‘Marie Antoinette’-inspired Makeup and Hair Glow-ups Drive Buzz for PBS’s New Show
France’s last queen, Marie Antoinette—known for her style, excess and scandal—is the focus of PBS’s new period drama series, telling the story of how she navigated royal life in Versailles.
Green Lights: How Sustainability Took Center Stage at CES 2023
Exploring the exhibit halls at CES 2023, held Jan. 5-8 in Las Vegas, greenery was a notable design element. From raised garden beds and potted plants to grass carpeting and elaborate floor-to-ceiling greenery walls, exhibitors enhanced their booths with organic textures, colors and lighting.
Nuns Invade SXSW 2023 in a Guerrilla Marketing Stunt for Peacock’s AI Drama ‘Mrs. Davis’
Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and columns—were hundreds of red and pink posters featuring a defiant-looking nun in a blue habit. The posters, ranging from small to giant prints, asked, “Have you seen this nun?” and invited passersby to “Accept this quest from Mrs. Davis” and...
Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape
Ask any event marketer how they landed in this industry and most will say they kind of “fell into” it. Degree programs focused specifically on the experiential marketing discipline haven’t existed, with many universities only offering one-off classes on the subject.