Author archive for Juanita Chavarro Arias
Shipt Embarks on a College Campus Tour to Drive Awareness for its New Student Membership
To promote its recently launched Shipt Student Membership and same-day delivery services discount, the retail tech brand hit college campuses in the Southeast with teams of brand ambassadors and the Shopper Chopper—a larger-than-life shopping cart with seating for six that made deliveries to residential halls around The University of Alabama and other tour stops.
Consumers and Influencers Check in to The BÉIS Hotel in L.A., Vancouver and Dallas
The BÉIS Hotel pop-up offered travel-themed photo ops, engagements and product showcases, touching down for several weeks in L.A., Vancouver and Dallas.
How Drinkware Brand Stanley Mobilized its TikTok Fans for an IRL Pop-up in L.A.
Stanley welcomed more than 3,000 consumers to its indoor/outdoor Summer of Color three-day pop-up in Venice Beach that showcased its best-selling products and introduced summer-inspired colorways.
Why Claritin Invited Consumers to Race Go-karts with Allergy Sufferer Frankie Muniz
Operating heavy machinery while on certain medications is a huge no-no, so Bayer wanted to reinforce the value of Claritin’s non-drowsy allergy formula by running a go-kart track at Seaport Square in New York City.