Author archive for Juanita Chavarro Arias
Super Bowl LIX: PepsiCo Leans into NOLA Cuisine and Culture at the Chips & Sips Quarter
At last year’s Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area in front of the New York-New York Hotel & Casino with its Chip Strip, one of the weekend’s most popular pop-up experiences. (After all, who could pass up the chance to get married by Chester Cheetah in the Cheetos Chapel?)...
Let the Good Times Roll: Eight Standout Vehicles Spotted in NOLA During Super Bowl LIX
New Orleans is one of the country’s most walkable cities, and we were among the 100,000-plus visitors in town for Super Bowl LIX who took advantage of sidewalks and side streets to cover the short distances between event and activation venues—even when it got a bit hot and humid outside. Strolling around the city allowed...
Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy
This year marked New Orleans’ 11th time hosting the Super Bowl—tying with Miami for the most NFL Championship games—and, as expected, the Big Easy certainly showed it knows how to party. What else would we expect from the home of Mardi Gras? Local food, music, architecture and traditions shined through the events and experiences presented...
Company Rock Stars
In the age of influencers, companies are leaning into influence, showcasing their leaders, their people, and becoming more public-facing, all to help their target audiences (internal and external) feel more connected to the brand. Indeed, it’s the company rock star era, with luminaries like Richard Branson having helped pave the way. “People want to consume...