Author archive for Kait Shea

The Brief: COLAsseums and StreamHouses

This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures and Barbie’s StreamHouse.

read more

The Brief: Glambulances and Hologram Chefs

This week’s hot takes on hot topics in experiential marketing cover Glambulances, hologram chefs and SoCal vibes at Meta Lab.

read more

Halloween 2024 Experiential: Rescue Squads, Carnevils and Afterlife Trains

Halloween tends to conjure some of the most creative experiential campaigns of the year. From the spine-tingling events that infiltrate attendees’ psyches, to the playful activations that give them a good chuckle, many brands go out of their way to make their mark on the holiday—and their audiences. This season delivered an Afterlife Train, an...

read more

The Brief: Ancestral Altars and Comfort Zones

This week’s hot takes on hot topics in experiential marketing cover Comfort Zones, global Ofrendas and Beautycon 2024.

read more

Betty Crocker’s AI-driven Dream Bake Studio Helps Consumers Fight ‘Bakers Block’

It’s hard to fathom, but according to a recent Betty Crocker survey, even consumers who hail from the land of “The Great British Baking Show” lack confidence in their baking skills. The research revealed a high prevalence of “bakers block,” and that of the 86 percent of people from Manchester, England, who enjoy baking, one-third...

read more