Author archive for Kait Shea
High Brew Targets an Unlikely Audience at SXSW: Roadies
Plenty of organizations have mantras, but few transform them into live experiences. High Brew did just that at this year’s SXSW Conference and Festivals in Austin. Operating under its “For those who do” adage, the cold brew coffee maker from March 14-16 skipped over the influencer and creator audiences who attend the events and instead...
Storytelling Guides FX’s Upscale New York City Launch Event for ‘Trust’
If you’re anything like us, you’ve probably fantasized about being filthy rich a time or two, and on March 14, we got a small taste of what life is like for the one percent. At a ritzy downtown social club in Manhattan’s Financial District, FX delivered the first in a series of launch events for...
Data Security and Events: Seven Tips for Building a Bulletproof Strategy
The majority of event marketers will tell you that keeping attendees physically safe is at the top of their priority list, but when it comes to protecting attendees’ personal data, the industry has some work to do. There’s an inherent risk in collecting personal information from consumers, and while data security is on most event...
Herbalife Nutrition’s Fit + Fuel Station at SXSW Aims to Rejuvenate Busy Festivalgoers
If you’ve ever attended the SXSW Conference & Festivals, you’ve probably experienced scurrying between endless panels and parties without eating a proper meal (and no, taking advantage of that four-hour open bar does not constitute a proper meal). That’s where Herbalife Nutrition comes in. The nutrition company made its debut at this year’s festival, March...