Author archive for Kait Shea
Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences
The logistics alone will blow your mind: 64 matches over 32 days in 11 cities and 12 stadiums. Even for an industry veteran like Visa, pulling off FIFA World Cup sponsorship experiences across the world’s largest country—and smaller-scale activations in 100-plus markets around the globe—was no easy feat. But FIFA’s official payment services provider was...
How Events are Ushering in the Next Era of Cause Marketing
Legendary college basketball coach John Wooden once said, “The true test of a man’s character is what he does when no one is watching.” But the truth is, the pervasiveness of social media means that in this day and age—everyone is watching.
Teen Vogue Summit: How the Publication Tackled Today’s Toughest Topics
The Manhattan-based event inspired young attendees to ‘Turn Up’ and create positive change The time and place couldn’t have been more fitting. As citizens around the country celebrated the first day of Pride Month and participated in Wear Orange Day to advocate for gun safety on June 1, another event designed to inspire acceptance and drive...
CBSi Hosts a ‘Miami Vice’-Themed Rooftop Event During E3
The gaming community is a creative and quirky one, so brands aiming to make an impact need to align with that mindset by producing experiences to captivate the distinctly imaginative demographic. With that point in mind, CBS Interactive (CBSi), the corporation’s online content network for information and entertainment, created a playful, “Miami Vice”-themed rooftop event...