Author archive for Kait Shea
Festival Q&A: Chevy Talks Trucks, Tunes and Why Authenticity Matters
Chevrolet’s recent VIP “Boots on Stage” event just outside Stagecoach Festival served as a celebration of its 100-year history and an avenue for engaging young consumers. But more than anything, it was an opportunity for the automaker to prove it had a legitimate stake in country music, and an authentic story to tell. Armed with...
Five Brands Scoring With Soccer Fanatics at the 2018 FIFA World Cup
Every four years, millions of sports fans revel in the FIFA Men’s World Cup, the world’s preeminent soccer tournament. This year’s competition, taking place June 14 through July 15 across 12 stadiums in Russia, is another one for the books with “football” enthusiasts across the globe coming together to celebrate their teams and the sport...
Chevy’s VIP Event Illustrates the Authentic Tie Between Country Music and Trucks
Think of the quintessential country music festival and chances are, pickup trucks quickly come to mind. It’s a notion not lost on Chevrolet, which touted its new Colorado ZR2 off-road truck at the “Boots On Stage 3rd Annual Shindig, In The Desert.” The exclusive event, which aligned with Stagecoach Festival and took place in nearby...
Seven Ways to Leverage Nostalgia Marketing in Events
There’s nothing quite like that warm, fuzzy feeling you get when looking back on fond memories, and savvy event marketers are doing their best to summon those sentiments with events that evoke a strong sense of nostalgia. Millennials in particular tend to revel in the “good old days,” and from timeless board games to classic...